Highlight Your Work: Introducing Google Search Profiles
Standing out in search results is vital for publishers and content creators looking to grow their digital footprint. MarketingMonx explores Google’s new dedicated space designed to help you shape your presence and connect with your audience.
📅 Jun 2026 ⏱️ 2 min read 🎯 Google Search 📱 Creator Tools
To help audiences find accurate, up-to-date information about their favorite sources, Google is rolling out Search profiles. This new feature provides a dedicated, shareable space specifically crafted for publishers and creators to shape their presence directly on Google Search.
These profiles act as a central hub where creators can prominently display their latest articles, videos, and social media posts from across the web. Not only does this centralize a publisher’s digital footprint, but it also empowers audiences to easily follow their favorite sources, creating a more engaging and personalized search experience.
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The Bottom Line: Search profiles offer eligible creators and publishers a customizable hub on Google Search to display their content, enhancing their visibility on Google Discover and enriching their existing knowledge panels.
Key Takeaways
1Centralized Content: Showcase your latest articles, videos, and cross-platform social media posts in one dedicated space.
2Boost Discover Visibility: When users follow your profile, they are more likely to see your content surfaced on their Google Discover feed.
3Multiple Access Points: Profiles can be accessed on mobile via knowledge panels, direct URLs, or by tapping a creator’s name on Discover.
4High Customization: Eligible users can personalize their space with a bio, avatar, website, and various social media links.
Enhancing Visibility on Search and Discover
Search profiles are engineered to bridge the gap between content creation and content discovery. By giving audiences the ability to easily follow sources directly from their profile, publishers and creators drastically increase their chances of appearing in Google Discover—the curated feed found on the home screen of the Google app.
Accessibility has been highly prioritized for mobile users. These new profiles can be reached seamlessly in a few different ways: through a direct URL, by tapping the publisher or creator’s name on a Discover card, or directly through their knowledge panel (the prominent information box on Search reserved for notable people, places, and things).
UI demonstration: A Search profile for Delish, showcasing how recipe publishers can highlight their work.
Who Can Claim a Profile and How to Customize It
At launch, the ability to claim a Search profile is available to publishers and creators who have established a sizable following on at least one major video or social media platform.
Once claimed, the profile acts as a blank canvas for branding. Users can fully customize their space by uploading an avatar, writing a bio, and linking their website, alongside their various video and social media platforms.
The introduction of these profiles also ties directly into Google’s existing knowledge graph ecosystem. Successfully claiming a Search profile may trigger the creation of a brand new knowledge panel for eligible creators. For those who already possess a knowledge panel, claiming a profile will automatically enhance it, syncing it with the creator’s updated avatar, a direct link to the new profile, and a feed of their latest content.
UI demonstration: A user searching for a creator and transitioning seamlessly from a knowledge panel to the creator’s full Search profile.
Rollout and Future Capabilities
Search profiles are initially rolling out to users in the United States. However, this is just the beginning. Google plans to expand access to more publishers and creators around the globe in the future, while simultaneously adding new capabilities to make these profiles even more robust and useful for both creators and searchers alike.
FAQs — Google Search Profiles
What is a Google Search profile? ＋
It is a new, dedicated, and shareable space on Search designed specifically for publishers and creators to highlight their content across multiple platforms.
Where can mobile users find these profiles? ＋
On mobile, users can access profiles through a creator’s knowledge panel, via a direct URL, or by tapping the publisher’s name directly on Google Discover.
How do Search profiles impact Google Discover? ＋
When users follow a creator or publisher’s profile, they are much more likely to see that specific source’s content surface in their Discover feed within the Google app.
Who is eligible to claim a Search profile? ＋
Initially, creators and publishers who have built a sizable following on at least one major video or social media platform are eligible to claim a profile.
What elements can be customized on a profile? ＋
Eligible users can personalize their profiles extensively by adding an avatar, a bio, their website link, and direct links to their social media and video platforms.
How does this affect existing knowledge panels? ＋
If you already have a knowledge panel, claiming a profile will automatically enhance it with your updated avatar, a feed of your latest content, and a direct link to your new profile.
Are Search profiles available globally? ＋
The feature is initially launching in the US, with planned expansions to include more global creators and additional capabilities in the future.
Take Control of Your Search Presence 🚀
The launch of Search profiles marks a significant shift in how publishers and creators can curate their identity on Google Search. By providing a centralized, customizable hub, brands can better highlight their multimedia work and foster deeper connections with their audiences.
As this feature continues to roll out and expand globally, claiming and optimizing your profile will become a key strategy for maximizing organic reach and driving engagement across Google Discover.
