Google Analytics 360 Just Solved the Marketer’s Biggest Headache: Unified Measurement
🔥 Hot Take · Data & Analytics · 2026 Google Analytics 360 Just Solved the Marketer’s Biggest Headache: Unified Measurement Relying purely on last-click attribution is a losing game. With the integration of Meridian (Open-Source MMM) and Future Long-Term Conversions into GA360, Google is shifting the paradigm from tracking clicks to predicting business value. 📅…

